Audeara

Dr James Fielding is the CEO & Managing Director of Audeara, a hearing health technology company that sells high-quality headphones, which personalise sound output according to the needs of the listener. They determine the personalised sound output for each listener by using a unique hearing profile algorithm. Their mission is to enhance music, entertainment and communication by focusing on what really matters – what you can hear.

You can use this Future Anything case study video playlist in your classroom to introduce your students to some of Australia’s most exciting social entrepreneurs and hear about James’ ‘entrepreneur’s odyssey’ in his own words.

Click here to view the whole Audeara Case Study playlist on YouTube.

VIDEO 1: The Story of Audeara

The purpose of this video is for viewers to learn about the founder’s story.

The Future Anything prompt included at the end of the clip is: “Think-Pair-Share: What is one thing that you found interesting about this founder’s story?”

VIDEO 2: The Problem

The purpose of this video is for viewers to identify the problem that this organisation is trying to solve

The Future Anything prompt included at the start of the clip is: “Whilst watching this clip, identify the problem that this organisation is trying to solve.”

(Hint: use a Root Cause Tree template here if you’re part of the Future Anything Activate program).

VIDEO 3: The Solution

The purpose of this video is for viewers to identify the organisation’s solution.

The Future Anything prompt included at the end of the clip is: “How is this organisation solving it’s chosen problem?”

VIDEO 4: Points of Difference

The purpose of this video is for viewers to identify the organisation’s points of difference (also known as their value proposition or X-Factor).

The Future Anything prompt included at the start of the clip is: “Whilst watching the clip, identify the organisation’s point(s) of difference.”

VIDEO 5: Finances

The purpose of this video is for viewers to identify the different products/services that this business sells to generate income.

The Future Anything prompt included at the end of the clip is “How does this organisation make money?”

VIDEO 6: Protyping

The purpose of this video is for viewers to explore the importance of prototyping.

The Future Anything prompt included at the end of the clip is “Think-Pair-Share: Why is it important to prototype your idea?”

BONUS: The Importance of the Ask

The purpose of this video is for viewers to recognise the importance of including a clear ‘ask’ in their pitch.

The Future Anything prompt included at the end of the clip is “Think-Pair-Share: Why is ‘the ask’ so important to include in your pitch?”