Miks Chai

Mikhara Ramsing is the Founder of Miks Chai; a social enterprise that sells Chai with the mission of bringing people together to share their stories. Miks Chai doesn’t just sell any Chai – the recipe has been passed down from Mikhara’s Aaji (grandmother).

You can use this Future Anything case study video playlist in your classroom to introduce your students to some of Australia’s most exciting social entrepreneurs and hear about Miks’ ‘entrepreneur’s odyssey’ in her own words.

Click here to view the whole Miks Chai Case Study playlist on YouTube.

VIDEO 1: The Story of Miks Chai

The purpose of this video is for viewers to learn about the founder’s story.

The Future Anything prompt included at the end of the clip is: “Think-Pair-Share: What is one thing that you found interesting about this founder’s story?”

VIDEO 2: The Problem

The purpose of this video is for viewers to identify the problem that this organisation is trying to solve

The Future Anything prompt included at the start of the clip is: “Whilst watching this clip, identify the problem that this organisation is trying to solve.”

(Hint: use a Root Cause Tree template here if you’re part of the Future Anything Activate program).

VIDEO 3: The Solution

The purpose of this video is for viewers to identify the organisation’s solution.

The Future Anything prompt included at the end of the clip is: “How is this organisation solving it’s chosen problem?”

VIDEO 4: Marketing

The purpose of this video is for viewers to explore an aspect of marketing; branding.

The Future Anything prompt included at the end of the clip is “What is unique about the branding of this product?”

VIDEO 5: Points of Difference

The purpose of this video is for viewers to identify the organisation’s points of difference (also known as their value proposition or X-Factor).

The Future Anything prompt included at the start of the clip is: “Whilst watching the clip, identify the organisation’s point(s) of difference.”

BONUS: The Power of Sustainability

The purpose of this video is for viewers to explore the concept of sustainability in business, especially social-impact businesses.

The Future Anything prompt included at the end of the clip is “Think-Pair-Share: What key insights did this founder share in order to ensure that the social enterprise is sustainable?”