Nice Coffee Co

Jim Chapman is the Founder of Nice Coffee Co; a social enterprise that sells coffee beans to corporate businesses so that they can supply quality coffee to their employees who work in their office spaces. Nice Coffee Co is a social enterprise because it repurposes a portion of its business profits to assist with improving St John’s Primary School in Kenya – the largest slum in Africa. Their mission is to break the cycle of poverty through education.

You can use this Future Anything case study video playlist in your classroom to introduce your students to one of Australia’s most exciting social entrepreneurs and hear about Jim’s ‘entrepreneur’s odyssey’ in his own words.

Click here to view the whole Nice Coffee Co. Case Study playlist on YouTube.

VIDEO 1: The Story of Nice Coffee Co.

The purpose of this video is for viewers to learn about the founder’s story.

The Future Anything prompt included at the end of the clip is: “Think-Pair-Share: What is one thing that you found interesting about this founder’s story?”

VIDEO 2: Target Audience

The purpose of this video is for viewers to identify the different target audiences of this organisation.

The Future Anything prompt included at the start of the clip is “Whilst watching this clip, identify the organisation’s customer and beneficiary.”

VIDEO 3: Points of Difference

The purpose of this video is for viewers to identify the organisation’s points of difference (also known as their value proposition or X-Factor).

The Future Anything prompt included at the start of the clip is: “Whilst watching the clip, identify the organisation’s point(s) of difference.”

BONUS VIDEO: The Power of Collaboration

The purpose of this video is for viewers to explore how collaboration has enabled this organisation to move forward.

The Future Anything prompt included at the end of the clip is “Think-Pair-Share: Why is collaboration so important in business?”